Cara writes in:
What are your thoughts on business cards, especially for a young person just starting out and looking to make contacts? I am planning on coming to your meet-up next Sunday. Are business cards appropriate there? What about just in general? Is having (and giving out) business cards standard, or will it make me look silly? Lastly, if you are pro-BC, what specific information do you suggest putting on them (or leaving off)?
It’s been a while since TAPA addressed this, so here’s a quick refresher.
You should most definitely carry a few business cards with at all times, but especially if you know you’re going to be making new industry contacts. It’s a lot easier to give someone a card than say, “Here, let me get out my phone, and you get out your phone, and I’ll text you my number.” If you’re dealing with someone over the age of 40, there’s a 50/50 chance that text will be lost, anyway.
Your business card should be simple: name, number, email. Anything more than that is kinda pointless.
You’re a PA, sure, but you probably want to be something else, like a director or producer, right? Suppose you’ve got a great spec script, and you meet a manager. It’s probably not a good idea to hand him a card that says “production assistant.”
Conversely, maybe you meet a coordinator who tells you she wants to hire a new PA. Don’t give her a card that reads “writer/director/auteur.” She’ll roll her eyes and drop the card in the trash.
(Ignore this advice if you actually are a working director. Why are you reading this blog, anyway?)
In short, keep your business card simple and unpretentious. It should reflect who you are, as well as who you want to be.
For those who missed the original announcement, here’s the information for the TAPA meet up on February 23rd. Hopefully I’ll see you there!